You can not write your case study as you like it. You must have to follow the instruction given in the case study.
Sometimes we read instructions so hurriedly that we tend to ignore few most important keywords which are very crucial to address the case study holistically.
You need to pay attention that the Examiner is specific about some aspect, like write various strategies to deal the situation, here strategies mean various steps ( this to some extent similar to your response, courses of action, steps etc) but you can not write what are the options available to you. To bring more clarity in this regard we will discuss various examples.